The year end summary/report is an incredible exercise for any entrepreneur. You can do your own and share it with all of your stakeholders: employees, contractors, investors, VIP clients, vendors, and partners.
Here are my sections and a brief overview of what each section includes. Feel free to add your own and/or let me know if you think I’ve missed something!
2017 Overview: Just as it says. Write a few sentences about high-level takeaways, wins and areas of focus in 2017. (If you’d like to see mine, email me and I’ll happily share it with you.)
2017 Highlights: Get a bit more granular by listing your accomplishments, goals met, new business deals, conferences attended, key partnerships, etc.
Team/Roles: Did you add anyone? Let anyone go? Talk about that here.
Vital KPIs (key performance metrics): These will vary from business to business, and if you don’t quite know what yours are, the start of 2018 is a perfect time to establish them. In 2018, FetchFind will be developing some helpful tools around this and other business topics.
Active Sales Pipeline and Customer Acquisition Strategies: What are you doing to grow the business? (i.e. getting new customers!)
Product or Service: Have you added any lines of service or new products to your inventory? Did you have a price adjustment?
Areas for Improvement: This is pretty self-explanatory! However, this section is only meaningful when you are honest. Do you spend too much time on things that yield little return? Are there operational processes that don’t work as they stand now?
2018 Q1 Goals: This is also self-explanatory… but I encourage you to be flexible with goal setting. Our whole team is highly focused on goals for 2018 and I can already see where FetchFind is changing due to thoughtful goal planning. But I am also aware that goals can be both overwhelming and limiting, so it’s a fine balance between setting, keeping, and changing them as needed. (Here’s a good article on that.) Remember that Q1 is only 90 days, so think about what you are setting out to accomplish and make sure you are being reasonable.
Overall Goals for 2018: See above, but multiply x4.
Help Needed and Housekeeping: Use this area to communicate anything about your business that you might need some help or support with, and/or as a place to mention any important updates or administrative items.
Best wishes for a happy, healthy, and prosperous New Year!