By Kristina Pouliot, Sales Associate, FetchFind
Ah, the new year.
Out with the old, in with the new!
A time for reflecting on memories past, setting present goals, and imagining a brighter future.
As you start hitting your stride for 2018, take a moment to think… How much consideration has been given to your company’s website lately?
If your answer to that question is along the lines of:
“Gee, I haven’t thought about our website since it was set up X years ago.”
You are not alone.
It’s easy to push “website update” to the bottom of your to-do list (between “clean garage” and “eat more turnips”) but if your pet care .com or .biz has missing (or incorrect!) information, potential customers will have to work way harder to find the information they need. By keeping your website up to date, you’ll boost your site’s ranking on Search Engines, and keep all future website visitors happy and informed.
For the new year, you owe it to yourself to pump some tunes and give your business website 15 minutes of TLC. To keep your mood high and your spirits up as you make these quick website updates, I’ve made you a fun Apple Music playlist of pet-related jams to keep you productive and in good spirits while you power through your website update. 🙂
Tackle these four questions to get started with 2018 site update:
Is your contact info updated? There’s no point in having a business if potential customers are unable to get in contact with you, right? So, make sure all your business contact information is updated and easy to find on your website. This can include an updated phone number, email address, and physical address too. If you have different phone numbers for your daycare and dog walking services, share both of those numbers! Ensuring this information is up-to-date is an easy way to build credibility and trust with all those who get in touch with your business.
Do the hours on your website reflect your actual hours of operation? Your business may already have its hours listed on the website, but this is a good time to double check that those hours are accurate. Don’t forget to include your time zone and holiday hours too. If you host events or have deals that change month to month, consider uploading a quarterly or yearly calendar to your site.
Have you linked your social media accounts to your website? If your business is active on twitter, facebook, or any other social media site, it’s a great idea to add the links those accounts on your website! A good business presence on social media adds credibility and trust to your business, and if you’re already
Is your site mobile friendly? Face it. It’s 2018 and a large percentage of online research happens via smartphone. If your website is not optimized for this mobile browsing format, visitors to your page might struggle to find the information they need and take it as a sign that your business is behind the times.
That’s it! 15 minutes now can equal a lot more business later – it’s a great return on investment.