When your business is your significant other


By jamie Migdal, CEO of FetchFind

I like being in the office at night.

I like listening to music and drinking tea while I get stuff done.  My office is less than a mile away from my home, but I take at least one night per week to stay here and do a marathon session of catching up on email and looking (and marveling) at our new customers’ pet companies.

Being here at night is a peaceful and powerful feeling. I use the time to connect with my business on a deeper level, practice some self-compassion, celebrate the wins (e.g., the amazing traction we are getting through our equity crowdfunding), and reframe the challenges (e.g., not enough time in the day. Never enough time in the day). 

It’s in those moments that I realize I am in a real relationship with FetchFind. And, just like any relationship, it needs nurturing, attention, and occasionally whatever the biz analog to “Netflix and chill” is. 

Do you need to schedule a “date night” with your business? Here are a few ideas to get you started:


Think big,

JM Sig copy


Reciprocity and gratitude


By Jamie Migdal. CEO of FetchFind

While contemplating a topic for this week’s Pet Industry Insider newsletter, it dawned on me that the answer was right in front of me (as it so often is).

The collage above is me with a bunch of different people. The top left is a lovely FetchFind customer, the top right is a women in technology colleague, and the bottom pic is me talking with Maxine Clark,  the founder of Build-a-Bear, at her home during a dinner party for the current PWE cohort. If I’d remembered to take a pic (!), you’d also see a photo of me with the women  who run IBPSA when they were in Chicago for the Pricing for Profit workshop.

Why am I talking about my social calendar? 

Well, that’s because it all represents two key principles of my life: relationships and collaboration. Every single picture here not only represents a relationship that I’m proud of, but also one in which I actively participate in reciprocity of thought and experience.

There are times that I feel so overwhelmed with gratitude that I trick myself into wondering whether I deserve all of this collaboration, support, and love. Then I remember that you get what you give, and I feel better. Honestly, my day isn’t complete unless I know there were at least three times during my waking hours where I gave of myself, whether with advice and expertise, with a professional recommendation, or with an introduction to help someone on their journey. It really means a lot to me to be able to help someone’s world be a better place and enhance their career or personal life in some small, hopefully meaningful way.

To that point of gratitude, at the end of the week I like to look at my calendar and write thank you notes to the people who helped me. I don’t always get to all of them (and definitely not on time!), but I do my best. And since dogs can’t receive thank you notes, I always make sure to dedicate some time to think about the animals that I am able to impact through my work and relationships. 

 Drop me a note about the things that you do to recognize and thank the greatness of the people and animals in your life.  As always, I love hearing from you.

With gratitude,

JM Sig copy



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