At the end of last month, I attended SuperZoo 2017 in Las Vegas, Nevada—and I’m happy to say that what happened in Vegas won’t be staying in Vegas this time!
In fact, a major goal of my trip was to bring back insights and exciting new ideas to help make FetchFind the most useful, current, go-to web destination for all of you who love being part of this booming industry and awesome community.
SuperZoo is North America’s premier pet-industry show, drawing more than 1,000 exhibitors and nearly 20,000 industry professionals from around the world to explore and celebrate anything and everything related to pets. The show is designed to help pet professionals build better businesses, and it was truly inspiring to share four days with so many people as passionate as I am about being a positive force for pets and the pros who serve them.
I was super excited to spend time with the PetSmart Groom Team. Other than taking my dogs to be groomed, I’m pretty new to the dog-grooming universe, and it was totally eye-opening! The PetSmart team was supported by a large and energetic cheering section, and the sense of community and support was palpable—as was the competitors’ pride in their individual and team talent. Clearly, these groomers aren’t just going to a job every day—they love their work and couldn’t wait to demonstrate their world-class skills in the show’s thirty (!) dog-grooming competitions—including one just for rescue dogs.
The groomers at SuperZoo enjoy quasi-rock-star status, and it is 100% deserved! They are artists by anyone’s definition.
The whole SuperZoo experience was amazing, and I’d encourage anyone in the industry to attend it at least once. Having been intimately involved in this industry since I was in college, I know how easy it can be to feel isolated at times—which is why I’m so big on building networks and working together. But once you attend SuperZoo, you’ll know you’re not alone—not one bit—in your passion for pets or your professional commitment to making their lives as great as you possibly can.
Here’s to seeing even more of you at SuperZoo next year!