How to incentivize training for your independent contractors

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By Cara Armour, Founder of Active Paws Inc and marketing manager of ProPetHero

The employee vs independent contractor debate is a hot topic on many pet sitter forums. The decision to use one or the other should only be made based on legal and financial facts, and how much control you want to have over your staff.

I presented a webinar on this topic to Pet Sitters International back in 2010, and the biggest thing that has changed since then is that the IRS has really started to crack down on the classification of independent contractors versus employees. This crackdown coincided with the boom in the pet industry and the gig economy, because having ICs is the cheapest staffing method for any business owner. If  your staff is classified incorrectly, this can send up a red flag and the next thing you know, you’re being audited. 

By using ICs, you can avoid employment tax and, in many states, unemployment insurance payments as well as mandatory worker’s compensation insurance. The flip side is that person contracted to do jobs for you must have their own business, should have their own insurance, and cannot be told how to do a job; they are simply given jobs and compensated for their completion. They cannot be trained, told to wear a company uniform, or scheduled for work. (See what I mean about having control?)

Employees are far more expensive, but the safer way to go. Employees can be trained and guided, told how to do their job and what to wear, and can often be paid a bit less up front since you are covering their insurance, taxes, etc. Both employees and ICs can be fired, but if an IC later tries to claim unemployment because they were confused about the nature of their employment relationship, you could be in serious trouble.

If you’re not sure that your ICs are classified correctly, check the IRS’s 20 Factor Test. Also keep in mind that individual states may have their own employment laws regarding worker classifications.

If you’ve considered the legalities of your situation and have decided to use ICs versus employees, how can you incentivize them to use FetchFind?

Since you can’t require ICs to take training like you can with an employee, that doesn’t mean that you can’t use many of the same incentivizing tactics from our previously blog on how to get the most out of your FetchFind subscription. The key difference is that they are incentives, and not directives or requirements.  Here are some of the easiest ways to incentivize the learning process:

Gift cards: Out of those ICs who choose to take the provided education, whoever scores the highest gets a $100 gas card or a $50 Starbucks card. 

Lunch and learn: If you have meetings, events, or dinners with your ICs, these are great opportunities to throw in some training (and you do not have to pay for their time). Just invite them over for a meal, but have FetchFind locked and loaded on your smart TV, ready for them to learn while they eat and socialize.

Educational benefits: Offer training as an additional benefit of performing jobs for your company. It’s a boost to their educational toolbox and their portable skill set, and they can say they are FetchFind approved through your company.

Just ask: The most cost effective way to get your ICs trained on FetchFind is to just ask! Ask them to have a look at the courses provided, let them know the benefits for their own businesses and with your clients, and remind them about the experience and credentials they can gain.

Charge for access: Finally, the most awesome way to get your ICs to indulge in FetchFind content is to buy a subscription for your company, and charge your ICs a smaller fee for access. This makes the learning process completely voluntarily on their part. ICs can be entered into the system just like any other staff, but you can choose who you add to the platform based on if they’ve paid for access.

Let’s break it down.

Your company pays for a FetchFind Premium subscription that gives you all of our content with weekly updates, plus Feline Fundamentals and the ability to upload your own content so that all your staff (including ICs) has access. Then, you can charge each of the ICs $10 a month. If you have ten ICs doing this, your monthly subscription is nearly covered! Even if you have only five ICs paying, that still gives your entire company access to an incredible training solution for a fraction of the cost.

It’s akin to group buying power. As an independent  pet care business owner, I pay into a small business association with other small business owners to get big buying power for health insurance (that’s a blog topic for another day). So why not have your ICs pay a small amount to buy into the amazing investment of pet care education? It’s a win-win for everyone involved.

So that’s the scoop on incentivizing your ICs to take advantage of FetchFind staff training. And now that we’re all busily preparing for tax day, it’s a good time to check your staff classifications with your accountant or lawyer to make sure you are making the right choices regarding ICs versus employees. While employees certainly cost more, that classification can save you the time, money, and hassle of an audit or steep misclassification fees.


A sales game to play with your team


By Candace D’Agnolo, CEO of Dogaholics and founder of Pet Boss Nation

Yep, that’s a bunch of dollar bills taped up behind our register area! Free for the taking for team members who win any round of the game. It’s an “on your honor” type of game and if you aren’t comfortable leaving real money out, you can make slips of paper representing dollar bills.

From my experience, having real dollars out is THE BEST MOTIVATOR to get your sales associates selling.

Every time I play games in my business it helps get the team motivated and increases our sales. Cash is King, so that’s the example I’m using here; however, you know your team best so choose a prize that will motivate them to the fullest!

Why you should do it.

It’s all about CONVERTING as many people as possible who walk into your business. More often than not when customers walk in, they are approached with a “Welcome, how can I help you today?” and the response they get is “Oh I’m just looking”. Then the sales associate says “Ok, well if you need anything I’m right over here.” And sure enough a potential sale doesn’t happen and the potential buyer walks out the door without making a purchase.

Or sometimes the sales associates don’t greet shoppers because they didn’t realize people had walked into the store or assumed someone else helped them?

This type of game will stop that from happening ever again! No more! YOU KNOW every person who walks into your business is a potential sale, but your team may not have the same driving motivation, but because of this game THEY KNOW they get their own little cash perk.

How they take a dollar.

They get to take a dollar for every customer that they converted from “just looking” to shopping. they get to take a dollar. You can set perimeters around whether it should be any purchase or a purchase over a certain dollar amount. It depends on the strengths and weaknesses of your sales associates. If you need to motivate them to interact and engage more, then make the win any converted shopper. If you have a seasoned sales force, give hem the money for a certain transaction amount or number of items in a purchase. Then they grab their money prize!

How to get started.

Set your dates (you can try it for multiple days or to keep it interesting, change the tactic/game every day or two).

Set your budget and get singles (should be based on your typical foot traffic and how many staff you have at once).

Share the rules with your staff.

Tape the money up!

And…you should participate, too! There’s no reason you can’t earn some extra bucks 🙂

Don’t have a store? No problem!

Use it for your doggy daycare, dog walkers, or grooming facility. Any add-on service (recommending grooming for boarding stays) or additional interaction with clients, like a social media post while on walks, can all be increased with a little money motivation!

You’ve got four more shopping days until Christmas – give it a try!


1candaceIn addition to being the CEO of Dogaholics and founder of Pet Boss Nation, Candace D’Agnolo is a successful business coach, author, and speaker.  She started Dogaholics as a retail store, and took her initial concept of a brick and mortar location and turned it into multiple revenue streams – retail, services, online informational products, books, merchandise, and now business consulting. Candace is also a board member of Chicago Canine Rescue and loves giving back to her local community. She has helped raise over $200,000 for shelter dogs and find many forever homes. Having a way to give back through her business has been one of the most rewarding experiences of her life.