How to help your pet business stand out in a crowded market

erin's pet sitting

By Erin Schneider, CPDT-KA and Director of Customer Relations – FetchFind

If you own a pet care business, you probably spend a lot of time and energy trying to differentiate yourself from the competition. Because there is a lot of competition out there. A LOT.

But the good news is that you already have access to a great differentiator … FetchFind Monthly Pro! It may seem that a staff training program is something that you just do as part of your drive to have a great business, but the fact is that your clients want (and need) to know that their pets are in the best possible hands. And there is no better way to demonstrate your commitment to their pet’s well-being than the fact that you care enough to train your staff.

Here are some easy ways to inform clients (both current and potential) about your ongoing commitment to excellence:

FetchFind Approved BadgeDisplay your FetchFind Approved badge with pride (because you’ve earned it)! All FetchFind Monthly Pro members receive FetchFind Approved badges in both physical and electronic formats. If you have a bricks and mortar location, you can put the badge on your front door or a window near the entry. I also recommend framing your FetchFind Approved certificate and placing it on your front desk where clients can see it when they check in. This also gives your staff the opportunity to start a conversation with clients when they inquire about it. (If you need more badges, please let me know!)

Educate your staff on how to talk about FetchFind. Your staff will already be familiar with FetchFind because they take the courses. But do they know how to talk about it to your clients? It’s a huge bonus for your company when employees can speak knowledgeably and enthusiastically about what FetchFind is, what they’ve learned, and how it helps them to be better employees. Clients want to hear that everyone within the company takes the safety and comfort of their pets seriously; so if they talk to the front desk staff, dog walker, or daycare attendants, they know their pets are receiving the best care possible because the people who take care of them are receiving the best training possible.

Include information in your blogs, newsletters, website, and social media. Post pictures of your staff in training, share fun snippets of recently acquired knowledge (dog breed info is always a favorite), and mention employees who are “killing it” in training. A great place to mention your FetchFind Monthly Pro training is on your website’s  “About Us” page, where you share your philosophy and mission statement. The more places you can talk about your dedication to education and safety, the better.

If you’re excited about it, your staff will be too. Company culture says a lot about how staff will react to a new training program. If you’re excited about their education and make it a priority, so will your employees. Be proud that you offer this great educational and career development tool to your staff, because it clearly communicates that you are investing in THEM as well. The best business owners are those who treat their employees like valuable resources – because they are! There is no better recommendation for your company than happy, knowledgeable employees.

Update your staff bios to include FetchFind Monthly Pro training. A great way to showcase your staff training is to update their bios on your website. Include a little something about how an employee is working hard to complete their FetchFind Monthly Pro training, mention what their favorite topic is, or talk about how they love New Content Fridays. This makes your staff feel included and invested in the process, while also showing current and potential clients that your entire company values ongoing education.

Let us know how you use FetchFind Monthly Pro to differentiate yourself from the competition, or post it on the FetchFind Approved Facebook page! And remember, we’re always here to help you succeed.