By Jamie Migdal, CEO of FetchFind
As you know, March 5-11 was the 23rd annual Professional Pet Sitters Week. Since pro pet sitters are right in the center of our FetchFind Monthly Pro wheelhouse, I decided to feature one of our clients on social media each day (see above for a collage of all that awesome). Not just to honor the week, but also (and primarily) because they’re the reason we exist.
It felt great to give a shout out to our peers, and if that had been the sole benefit, it still would have been a win for FetchFind. But when I looked at our weekly Facebook insights (stats) I saw that our genuine display of love and support for our clients resulted in an immediate increase in FetchFind’s most relevant metrics.
Page views: up 113%. Page likes: up 900%. Post engagements: up 467%.
The moral of the story: Keep it real. Keep it genuine. And always tell the people (clients, colleagues, partners) who inspire you and make you want to do your best work every day that you love and admire and appreciate them… because they are the reason you get to do what you do.
This inspired me to reflect on how that same thinking applies to other areas of life… how when I am fully in gratitude and commitment, valuable outcomes result. Case in point: my mom was in the hospital this week, so I had to cancel my trip to St. Louis for the final full week of PWE. I had to reschedule investor activities, as well as several other important meetings and calls. During the week when I was tending to my mom’s care, I was stressed and resentful that I had to make the choice between my family and my career – a career which includes supporting staff, clients, and partners.
And then I remembered what happened on Facebook: by following my heart and staying true to my vision, the results were unexpected and fantastic. And, as it turns out, the same thing happened by choosing to put my family first.
So I will meet the rest of this week/month/year with a deeply renewed sense of trust in myself, the process, and the outcomes.
With love, admiration, and appreciation for all of you,