How to rock Global Pet Expo – like a Boss!

 

PBN collage
With Wendy Jones from Walk-e-Woo, and a drool-free spokesdog from The Wipe It. 

By Candace D’Agnolo, Founder of Pet Boss Nation & CEO of Dogaholics 

Are you going to Global Pet Expo next week? I’ll be there, so I hope we can connect!

Even if you can’t be there in person, you can still experience the excitement! Just search #globalpetexpo on all social media platforms during the show (3/22-3/24) and you’ll be sure to come across loads of photos and videos of everyone sharing their experiences and product finds. And you’ll have access to all the awesome vendors who will be exhibiting by looking at the exhibitor list online.

Global Pet Expo is of the biggest pet trade shows in the world! With that being said, I want to share some of the tricks I’ve learned over the last decade of attending these types of shows myself. My tip in the video could save you HOURS on the floor!  

For Bossin’ Buyers

There are thousands of ways to spend all your money and all your time next week. I had many years where I left a show thinking “What just happened?!” So just stay true to what your business stands for. See every product and service you’ll come across through your business uniqueness. Don’t fall for an offer too good to be true, and don’t give in to a pushy sales rep.

#1 – Before you write an order, think about if the product aligns with your brand. Would your customers value it? Will it help you stand out from your competition?

#2 – Trade shows are not just about buying products and taking advantage of show specials. It’s about creating opportunities for yourself and your business when it comes to pricing, strategies, and partnerships with vendors. Build relationships and work together!

#3 – Have a plan of attack! It will likely be impossible to walk the whole show floor. Remember that it’s about the journey, not crossing the finish line. Have a list of things you want to find, instead of impulse shopping. Identify your top 10 current vendors you want to make sure you see for specials and new releases, then work the room discovering all the new stuff.

Here’s a quick video on how I like to plan my route, utilizing the show’s website.

For Bossin’ Exhibitors

Having had my own booth at two trade shows last year, I got to see the other side for once. I could not believe how exhausted I was!! At least buyers get to walk the show and take breaks from talking, but not exhibitors! It’s the same message and conversations, over and over and over again.

Here are a few things to consider, from the viewpoint of a seasoned buyer: busy exhibitors who make eye contact, smile, and say “I’ll be with you in a moment”, go a long way with a retailer. Being acknowledged and treated with the same high quality of care that we give customers in our own shop is fantastic.

And it is even more impressive to us when an exhibitor is still able to have great energy at the end of the day or the end of the show…I know it’s not easy. But you never know who might be walking by and ready to place a big order – or better yet, become a lifelong customer!

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candace-dogsCandace D’Agnolo, Founder of Pet Boss Nation and CEO of Dogaholics, started the Pet Boss Nation community because she knows the value that support and coaching can provide to a business. In her own company, she took the initial concept of a brick and mortar location and turned it into multiple revenue streams – up to three locations, offer services (as in dog walking, doggy daycare, grooming), online informational products, books, merchandise, and now pet business consulting. She’s employed over 150 people, led a team as large as 30 and still runs a successful 7-figure business. 

Learn more about Candace and Pet Boss Nation on the Pets Mean Business podcast!

 

One thought on “How to rock Global Pet Expo – like a Boss!

  1. Hi Candace, Great post and perfect for me as I just published my first book entitled “My Father’s Greatest Gift: Life Lessons from a Black English Labrador Retriever ” with Chert Dog narrating the story about his purpose in healing my Dad’s broken heart and spreading unconditional love and forgiveness.
    http://www.loridmarchell.com/
    Thank you for the great insights! Lori

    Like

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