A sales game to play with your team


By Candace D’Agnolo, CEO of Dogaholics and founder of Pet Boss Nation

Yep, that’s a bunch of dollar bills taped up behind our register area! Free for the taking for team members who win any round of the game. It’s an “on your honor” type of game and if you aren’t comfortable leaving real money out, you can make slips of paper representing dollar bills.

From my experience, having real dollars out is THE BEST MOTIVATOR to get your sales associates selling.

Every time I play games in my business it helps get the team motivated and increases our sales. Cash is King, so that’s the example I’m using here; however, you know your team best so choose a prize that will motivate them to the fullest!

Why you should do it.

It’s all about CONVERTING as many people as possible who walk into your business. More often than not when customers walk in, they are approached with a “Welcome, how can I help you today?” and the response they get is “Oh I’m just looking”. Then the sales associate says “Ok, well if you need anything I’m right over here.” And sure enough a potential sale doesn’t happen and the potential buyer walks out the door without making a purchase.

Or sometimes the sales associates don’t greet shoppers because they didn’t realize people had walked into the store or assumed someone else helped them?

This type of game will stop that from happening ever again! No more! YOU KNOW every person who walks into your business is a potential sale, but your team may not have the same driving motivation, but because of this game THEY KNOW they get their own little cash perk.

How they take a dollar.

They get to take a dollar for every customer that they converted from “just looking” to shopping. they get to take a dollar. You can set perimeters around whether it should be any purchase or a purchase over a certain dollar amount. It depends on the strengths and weaknesses of your sales associates. If you need to motivate them to interact and engage more, then make the win any converted shopper. If you have a seasoned sales force, give hem the money for a certain transaction amount or number of items in a purchase. Then they grab their money prize!

How to get started.

Set your dates (you can try it for multiple days or to keep it interesting, change the tactic/game every day or two).

Set your budget and get singles (should be based on your typical foot traffic and how many staff you have at once).

Share the rules with your staff.

Tape the money up!

And…you should participate, too! There’s no reason you can’t earn some extra bucks 🙂

Don’t have a store? No problem!

Use it for your doggy daycare, dog walkers, or grooming facility. Any add-on service (recommending grooming for boarding stays) or additional interaction with clients, like a social media post while on walks, can all be increased with a little money motivation!

You’ve got four more shopping days until Christmas – give it a try!


1candaceIn addition to being the CEO of Dogaholics and founder of Pet Boss Nation, Candace D’Agnolo is a successful business coach, author, and speaker.  She started Dogaholics as a retail store, and took her initial concept of a brick and mortar location and turned it into multiple revenue streams – retail, services, online informational products, books, merchandise, and now business consulting. Candace is also a board member of Chicago Canine Rescue and loves giving back to her local community. She has helped raise over $200,000 for shelter dogs and find many forever homes. Having a way to give back through her business has been one of the most rewarding experiences of her life.

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