In part 1 of Business Challenge: Delegation, I talked about how an inability to delegate can hurt your growth and bottom line, as well as how finding the right person for the job is the first step in letting go.
Now comes the hard part – actually prying your fingers loose from the reins and letting someone else do some of the work. If you’re a micromanaging control freak (a common personality trait amongst small biz owners, as I well know from my own experience with myself), this is the part that can actually, physically hurt to do.
My advice: baby steps.
The easiest way to get into the habit of delegation is to start small – ask someone to draft an email response, schedule a meeting, or post a few things on social media. Think of a handful of low-risk tasks to assign to one or two people in the company, and start parcelling them out. (By “low risk” I mean if something goes awry, it’s not going to cost money to fix or result in you spending hours you don’t have apologizing for the error.)
If that goes well, do it again, and then gradually add on a few other responsibilities until the entire task is being accurately managed by the other person, from start to finish. In dog training parlance, this is known as behavior chaining. (Any dog trainer will tell you that most things in life can be improved by using those trainer skills.)
I want to point out that none of this is to be presented as an indictment of your employee’s abilities or intelligence, but rather as a way for you, the business owner, to get comfortable with relinquishing control and have space to internalize the fact that the world isn’t going to end when you delegate some of your work.
If this seems too overwhelming to implement on your own, my other advice is to find a good business coach. A coach can be invaluable at all stages of business development, and you should always have a dispassionate, objective adviser who knows you and your story. Business coaches aren’t cheap, but you have to look at it from a big picture, cost/benefit perspective – they aren’t cheap, but they are a lot less expensive than losing growth opportunities or client confidence.